Who is CMKG's target audience?

CMKG's training appeals to and targets individuals, teams & organizations in the following roles: 

• Category Management Analysts / Category Managers will benefit from CMKG's foundational and intermediate learning programs.  All programs and modules are relevant to category management roles.  The hands-on workshops and case study provide the foundation for all future category management work. Whether you are looking for complete certification training, "fill in the gaps" training to meet specific requirements of certification, or you just want some strong training at a basic through advanced level, we have different learning programs that are suitable for all needs and environments.

• Sales / Account Managers will benefit from CMKG's on-line learning programs.  Sales people who want to excel in the industry need to have a fact-based sales approach in their presentations, and understand different data sources and analytics.  There is also a level of expectation at some retailers and in some industries that sales people consider a category management approach.  At minimum, sales people should have a foundational understanding of category management, to add value to their customers.  They should also be able to complete in-depth pricing and promotional analysis to develop strong business plans that maximize the use of weekly sales data and baseline and incremental sales.  CMKG has many different learning programs that match well with the expectations of sales people within different organizations.

• Marketing will benefit from CMKG's on-line learning programs to better anticipate retailer objections based on their unique retailer strategies and decision-making processes.  Efficient Assortment gives marketing teams an understanding of what needs to be addressed and considered when launching new products into the market.  Assessing the market, the category, and understanding category and brand health are also key areas of understanding in marketing.  CMKG offers different learning programs to meet the different needs of marketing teams.

• Administration will benefit from the powerful Excel & PowerPoint series if they are responsible for creating and/or editing charts / graphs / presentations in their role.