FREE Webinar Training Opportunities
CMKG periodically offers free webinars to give you access to some "free" training, and to showcase some of our training, with the hopes that you like it so much you buy the training! We include times for our global clients that should work well within their timezones.
NEW webinar topic in August 2010: "STRATEGIC SALES AND MARKETING IN A CATEGORY MANAGEMENT WORLD".
UPCOMING WEBINARS
1. CATEGORY MANAGEMENT OVERVIEW
Target Audience: :
Anyone who is required to understand the basics of Category Management (category managers; account managers; retailers).
Trainer: Sue Nicholls, President; Michelle Patterson, Director of Training & Dev't
Program Type: Moderated audio webinar.
Program Objectives:
In this webinar, we will walk you through an overview of the 4-step Category Management process. The key elements associated with each step, and the areas where suppliers can play a role in the process with retailers. This webinar is great for those who are new to the category management concept, or don't really understand the "big picture" of category management. This accredited training module is the first module in CMKG's 'Certified Associate in Category Management' program.
Click here to register for the free webinar on Tuesday, August 17th (London (1pm); Moscow (4pm); Capetown (2pm))
Click here to register for the free webinar on Tuesday, August 17th (Beijing (9am); Sydney, AU (9am))
Click here to register for the free webinar on Thursday, August 19th ((North America (11am EST; LatAm (10am CST))
2. STRATEGIC SALES & MARKETING IN A CATEGORY MANAGEMENT WORLD
Target Audience:
Sales and marketing professionals who are looking for more strategic and fact-based ways to approach their business to get business wins.
Trainer: Sue Nicholls, President; Michelle Patterson, Director of Training & Dev't
Program Type: Moderated audio webinar.
Program Objectives:
Key Account Manager / Sales roles vary from company to company, from customer to customer, and even from region to region. But overall, KAMs need to have some core competencies that relate to category management to help them grow their business. Some cpg companies believe that category management should be left to the CatMan department but we challenge that belief!
This free webinar will walk you through some examples of category management concepts and analytics that relate directly to a sales role. This is a great opportunity for you to build your skills and competencies as a KAM, which will ultimately drive your overall business!
Click here to register for the free webinar on Thursday, August 19th (
North America, 1pm EST)